
Debt Advisory &
Co-Investment
Financing Solutions for the
Tech and Innovation Sector
Debt Capital Advisory
Boutique Investment Banking and Debt Advisory services. We help clients navigate the complex ecosystem of capital providers to secure the most optimal debt structures including - ARR Facilities, Growth Capital Term Loans, Growth Buyout Financing, Venture Debt, Mezzanine, Senior Bank Loans & more. Target facility sizes of $5 - $50 million+
Co-Investment Partner Solutions
Assist Institutional Investors - Commercial Banking, Private Lending, Private Equity, Hedge Fund and Family Office - to develop bespoke, strategically aligned co-lending and investment partnerships within the tech and innovation sector. Target Co-Invest programs of $25 - $100 million+
Outsourced Capital Markets & Strategic Finance
Trusted resource and extension of your existing leadership team to assist with Capital Planning, Debt Restructuring, Due Diligence, Portfolio Management and more. Offered on a fractional basis to Institutional Investors and Companies direct.

Experience Matters
20
Years of Experience
100+
Transactions Closed*
$1B+
Capital Commitments*
200+
Capital Relationships
Representative Transactions
CRM Software
$14mm
Term Loan & Line of Credit*
2023
Healthcare IT
$12mm
Term Loan & Line of Credit*
2023
Cloud Services
$30mm
Term Loan & Line of Credit*
2022
SaaS EdTech
$10mm
MRR Line of Credit*
2022

We Help Companies, Sponsors & Lenders Raise Debt Capital and Partner More Efficiently.
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Joel has over two decades of direct lending, banking and private equity experience within the middle-market and technology sectors. Joel has originated and helped lead over $1 Billion+ in debt capital commitments. Prior to founding fitcapital, Joel was Managing Director and Head of Stifel Technology Capital, part of Stifel Financial Corp (NYSE: SF). Joel received a BS from the University of California at Davis and an MBA in Entrepreneurship from San Diego State University. He lives in the SF | Bay Area with his wife and two daughters.
Joel is a Registered Representative of BA Securities, LLC, Member FINRA SIPC.

Joel Gragg
Founder | Managing Partner