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Debt Advisory &

Financing Solutions for the

Tech and Innovation Sector

Debt Capital Advisory

Boutique Investment Banking and Debt Advisory services.  We help clients navigate the complex ecosystem of capital providers to secure the most optimal debt structures including - ARR Facilities, Growth Capital Term Loans, Growth Buyout Financing, Venture Debt, Mezzanine, Senior Bank Loans & more.  Target facility sizes of $5 - $50 million+

Co-Investment Partner Solutions

Assist Institutional Investors - Commercial Banking, Private Credit, Private Equity, Hedge Fund, Endowment and Family Office - to develop bespoke, strategically aligned co-lending investment partnerships within the tech and innovation sector.  Target Direct Co-Invest opportunities of $3 - $20 million+ 

Outsourced Capital Markets & Strategic Finance

Trusted resource and extension of your existing leadership team to assist with Capital Planning, Debt Restructuring, Due Diligence, Portfolio Management and more.   Offered on a fractional basis to Institutional Investors and Companies direct.

Experience Matters


Years of Experience


Transactions Closed*


Capital Commitments*


Capital Relationships

Representative Transactions

CRM Software 

Term Loan & Line of Credit*


Healthcare IT

Term Loan & Line of Credit*


Cloud Services 

Term Loan & Line of Credit*


SaaS EdTech 

MRR Line of Credit*


We Help Companies, Sponsors & Lenders Raise Debt Capital and Partner More Efficiently.

Joel has over two decades of direct lending, banking and private equity experience within the middle-market and technology sectors.  Joel has originated and helped lead over $1 Billion+ in debt capital commitments. Prior to founding fitcapital, Joel was Managing Director and Head of Stifel Technology Capital, part of Stifel Financial Corp (NYSE: SF).  Joel received a BS from the University of California at Davis and an MBA in Entrepreneurship from San Diego State University.  He lives in the SF | Bay Area with his wife and two daughters.

Joel is a Registered Representative of BA Securities, LLC, Member FINRA SIPC.

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Joel Gragg 

Founder | Managing Partner

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